Have students use these factors and any other prior knowledge they may have of the show to determine the probable demographics. Have students find at least one advertisement that evokes each of the feelings and emotions in column 1. Students should hold up the advertisement they are discussing as a visual reference for the other students.
Distribute the Analyzing Ads handout and discuss the expectations and format for response. Encourage students to begin looking at advertisements they encounter in terms of these three techniques.
Have students use the Planning Your Advertisement sheet to plan for an advertisement that will target the previously determined demographic, and demonstrate pathos, logos, ethos, and three of the "other strategies. It is a great supplement for your writing curriculum.
Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen. Divide the class into four or five small groups.
For younger or lower level learners, this topic is less important but you could still talk about the difference in brands, logos, and even brand loyalty since these are just a few simple things to think about related to advertising and brands.
Session Three Remind students what they have learned so far in this lesson: Explain that these are more specific types of strategies that advertisers use and that many overlap with pathos, logos, and ethos.
They should take into account their observations from the Advertising Advantages: Remind students that the commercials they record on this chart should all come from the same show, as the completed chart will be used to re-emphasize the concepts of demographics and targeted advertising.
Ask students, in small groups, to review one of the teacher- or student-selected commercials and apply the rubric to the commercial.
Remind students that the commercials they record on this chart should all come from the same show, as the completed chart will be used to re-emphasize the concepts of demographics and targeted advertising. Each group will study part of the classroom collection of magazine advertisements from Day 1.
Persuasive Writing by Tara McCarthy An excellent resource filled with an abundance of ideas for teaching persuasion. You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies.
Since the purpose of this activity is to show how advertisers cater to a show's intended audience, you may want to make sure you are presenting a show with commercials that very obviously target a specific demographic.
Television for Women, Spike.
I use these assignments when I know I need to plan for a substitute. Explain that students will need to examine the advertisements to determine their purpose, how they achieve that purpose, and what they are selling.
Ask students to quickly brainstorm what comes to mind when they see the symbols or read the catchwords and catchphrases in column 1. Write students' responses in the second column. Persuasive Writing by Tara McCarthy An excellent resource filled with an abundance of ideas for teaching persuasion.
From simple, one day activities, to an entire unit plan, this resource has it all! This website and its content is subject to our Terms and Conditions. Tes Global Ltd is registered in England (Company No ) with its registered office at 26 Red Lion Square London WC1R 4HQ/5(17).
Persuasive Writing by Tara McCarthy An excellent resource filled with an abundance of ideas for teaching persuasion.
From simple, one day activities, to an entire unit plan, this resource has it all! Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion. This Persuasive Writing Skills Worksheets Worksheet is suitable for 4th - 8th Grade.
These persuasive essay worksheets and activities will help students master these tricks. Creating Persuasive Attention Catchers Activity – Students practice creating persuasive leads that immediately push the reader toward their side of the argument. "Persuasive essay pre writing worksheet Teach students to state their opinions with these persuasive essay writing worksheets and prompts." "Essay writing services offer by Essay Bureau is are much affordable that enables students acquire nice grades." "Advertisements are assessments where students create their own ads that incorporate both.Persuasive writing advertisements worksheets